Ad teams
A complete 30-second spot — footage, voiceover, and music — from one brief, iterated take after take.
#1 on Artificial Analysis' text-to-video (with audio) leaderboard — Sep 2026
Wan 3.0: direct a whole scene, voices included
Write a line, drop a frame, or hand over a stack of references — you get back up to 30 seconds of finished video with dialogue, music, and lip-synced speech already in place.
Production preview
Wan 3.0Official showcase
Inside the official Wan 3.0 demos
Clips from Alibaba's official launch demos — a long single take, character performance, and cinematic scale.
One long, unbroken take
A cherub climbs a spiral staircase through the clouds in one continuous shot — the long, coherent take the model is built for.
Generate a long take
Character performance that holds
A stylized character raids the fridge at night — expression, motion, and lighting stay consistent through the whole scene.
Animate a character
Game-cinematic scale
Lantern-lit ruins, a giant stone Buddha, one warrior — a 30-second cinematic straight out of the model.
Stage a cinematic
What is Wan 3.0?
Wan 3.0 is Alibaba's all-in-one video model: text to video, image to video, reference-driven generation, editing, and extension in a single model. Give it a sentence or a first frame and it renders up to 30 seconds at up to 1080p — and because audio is native, dialogue, sound effects, and background music arrive in the same pass, with speech that moves the character's lips. As of September 2026 it sits at #1 on Artificial Analysis' text-to-video (with audio) leaderboard at Elo 1,242, ahead of Gemini Omni Flash and MiniMax H3 Max.
Controls
Wan 3.0 gives you every dial the scene needs
2 to 30 seconds, one pass
Pick any whole-second length, with 5 as the default — or let the model choose the length that fits the action.
Up to 1080p at 30 FPS
Start at 480p while you iterate, then render the keeper at 1080p — every clip runs at a steady 30 FPS.
Sound is native
Dialogue, ambient effects, and music are generated with the picture, and spoken lines drive the lips.
Five frame shapes, or adaptive
16:9, 4:3, 1:1, 3:4, or 9:16 — or leave the frame on adaptive.
Up to 20 references
Stack images, clips, audio — even a PDF, a deck, or a webpage — and the model builds the scene from all of them.
Edit and extend
Swap elements, restyle a shot, rewrite a character's line, or add time before or after a clip, up to 30 seconds total.
Workflow
How to make an AI video with Wan 3.0
- 1
Stage the scene
Type what happens — or drop a first frame, an end frame, or a stack of references.
- 2
Set the frame
Choose 2–30 seconds, 480p to 1080p, and a frame from 16:9 to 9:16 — or leave the length on auto.
- 3
Generate with sound on
The clip comes back with voices, effects, and music in place. Keep it, edit a line, or extend the take.
Use cases
What teams make with Wan 3.0
It covers in one pass what used to take a stack of tools.
Product marketers
Image to video from one hero still: the product shot opens the scene and the model sets it in motion.
Educators & explainers
Turn a PDF, a slide deck, or a webpage into a narrated explainer without storyboarding it first.
Social creators
Vertical 9:16 scenes with dialogue that lip-syncs — with the dialogue already audible — ready for the feed.
Story & game teams
Cinematic sequences with consistent characters, staged shot by shot and extended scene by scene.
Generation leap
Wan 3.0 vs the previous Wan generation
What changed from the Wan 2.7 API line, per Alibaba's launch announcement.
| This siteWan 3.0The all-in-one generationGenerate | Wan 2.7Previous API generation | |
|---|---|---|
| Longest single pass | Up to 30 seconds | Capped at 15 seconds |
| Model shape | Reference, editing, generation, and extension in one model | Split across separate models |
| Inputs | Text and frames, plus up to 20 reference assets — documents and webpages included | Narrower input set |
Pricing
Wan 3.0 pricing, by the credit
Subscriptions load your account with credits — $19.90 loads 1,500: 60 five-second drafts, or 15 ten-second 720p takes.
Limited-time offer
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FAQ
Wan 3.0 questions, answered
2 to 30 seconds in a single pass, with 5 as the default — or hand the length over and the model picks what fits the action. Extending a clip keeps the total under 30 seconds.
Yes — dialogue, ambient effects, and background music render natively in the same pass, and spoken lines drive the character's lip movements.
Yes — image to video starts from one frame, or pin both the first and last frames and the model fills the motion between.
Yes — documents (PDF, Word, Excel, PowerPoint and more, up to 100MB or 50 pages) and webpage links go straight in as references, alongside up to 20 total assets.
No — output is 480p, 720p, or 1080p at a fixed 30 FPS. 1080p is the ceiling; the generator opens at 480p so drafts stay cheap.
No — it's a paid, hosted model. Plans start at $19.90 a month for 1,500 credits; a render costs by the second, so a five-second 480p draft is 25 credits and a ten-second 720p take is 100.
No — this generation is Alibaba's hosted API model. Alibaba hasn't released 3.0 weights — the downloadable open-source models stop at Wan 2.2 — so the 3.0 generation runs through a hosted generator like this one.
One pass in. A whole scene out, speaking.
Keep the take, rewrite a line, extend the ending — your first scene is one prompt away.